Last week I received this iMint card and I was surprised as I did not apply for it or inquire about it at all. But when I opened and saw and found out that they are giving it away free for all ICICI Bank Credit Card users and hence I received it even without me asking for it. Normally, to apply this card, you need to pay Rs. 199 as an one time joining fee, but I guess they might have sent it to me for free and for all ICICI Credit Card users. Else I would not even tried it if it is chargeable.
Let’s see how it works. Once you get your i-Mint card in your hand, you just carry it with you in your wallet when you are going for shopping. Just shop like you normally do and see whether there were any board or sign which mentions about i-Mint in that shop. If it is displayed, then you can show your i-Mint card when you make the billing to get the points loaded in your i-Mint card. The points will loaded into your card and will be given back to you. The points will depend entirely on the merchants you choose. It varies from merchant to merchants.
Once you start earning points, you can redeem it for the gifts of your choice that is given in their website. Prominent rewards include Café Coffee Day Voucher, Movie VCDs, Cricket CDs, hand bags, miniature bats, Gillette products, gifts, Tupperware products, etc. There were huge list of rewards to earn from those points you gain. For the entire list of rewards just visit their website here.
As said above, they have tied up with ICICI Bank Credit Card and hence if you just use your ICICI Credit Card for shopping, you will be automatically earning rewards points in your i-Mint Card too, hence this is a double bonanza for them. You will be earning 2 rewards points in your i-Mint Card for each rewards points you earn from your ICICI Bank Credit Card.
Likewise, they have tied up with Airtel, Hindustan Petroleum, Indian (Airlines), Lifestyle, and Makemytrip.com. So the users of the above will earn rewards points in as per the details given below.
• AIRTEL: you would earn points from Airtel on your monthly billing (postpaid) or on the recharge value (prepaid). you will get 2 points for every Rs. 100 spent on Airtel. however, to earn these points from Airtel, you will first have to register your Airtel mobile number with your i-mint membership.Now, you have earned the points and want to redeem it for gifts, now all you need to do is to call their customer care number at 080-40146468 or 09980006468 and can redeem it to the gifts of your choice.
• HPCL: you would earn points from HPCL as and when you fill petrol from the participating HPCL outlets and get your i-mint card swiped by the fuel merchant. You will earn 1 point for every Rs. 100 spent at HPCL outlets.
• Lifestyle: you will earn 2 points for every Rs. 100 spent on any Lifestyle store in the country.
• makemytrip.com: you will earn varied reward points for booking airtickets, domestic and international travel packages with makemytrip.com.
• Indian: you will earn points on all tickets bought from Indian Airlines for domestic travel.
There will be special offers exclusively for the i-mint card users too on the merchants which accept i-mint card.
What makes this program click, according to me, is that you don’t have to do anything special to earn these gifts, but do the shopping just like you do regularly and show this card to earn rewards and redeem it for gifts. But one hindrance to this program is the joining fee which they are offering for the new users (but the ICICI bank users will get it free). They should try and make it free for the others users too, then it will become more popular.
I remember a program very similar to this offered Venture Infotek, but could not remember the name of it, long back. It had very similar theme and same features. But it failed rather miserably and ultimately they had to close down that program entirely. Let’s see whether i-Mint performs or perishes. I hope it performs better and succeeds, so that we as consumers get rewarded just to shop.
Since they are just in the starting stage, they still are working on acquiring more merchants and increasing their reach to more cities, hence will need to wait for a bit longer to see how it fares.
You can find more about i-mint and how to earn rewards and redeem it for free gifts from their website.
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1 comment:
Choice at you uneasy
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